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Due to ongoing local & international delays with manufacturers, suppliers & shipping lines, it is highly recommended that orders are placed well in advance
Due to ongoing local & international delays with manufacturers, suppliers & shipping lines, it is highly recommended that orders are placed well in advance
Your Ultimate List of Creative and Cost-effective Food Packaging to Boost Your Business Value

Your Ultimate List of Creative and Cost-effective Food Packaging to Boost Your Business Value

First impressions last, this is true even for food packaging. One of the reasons that 95% of new products fail is because of the way they are packaged. Your customers create an overall impression about your product simply by looking at your packaging, so if they don’t like it, they won’t buy it. However, there is more to this than meets the eye because aside from aesthetics, you need to have a safe, cost effective and durable food packaging that keeps your food business sustainable.

What Does Your Food Packaging Contain?

The content, feel, look and texture of your food packaging says a lot about your food and it is the presentation that can make or break your food business’ reputation.

Here’s a practical list of how you can improve your food packaging while saving up on both time and budget.

1. Get to know your customers

First things first, you need to know in whose hands your products will land. Getting to know your consumer demographics will make that process easier because it will tell you what your customers like or dislike. To determine consumer demographics you will need to sort them at the very least by age or gender, by doing this you will be able to determine what your packaging should look like.
Research shows that older customers usually like their packaging clean, plain and in monotonous tones; teenagers like it better if it is expressive or customized like personalized coffee cups and millennials, who now dominate the buying market, usually like less packaged foods and more freshly prepared ones or those that provide reusable containers.

2. Cheap but Chic

Despite the many different likes or dislikes of different consumers from all walks of life, one thing is for sure; you need to keep it cost effective but you can’t make it look cheap. The answer to this conundrum is to keep your packaging chic. It all lies on the colour and the design of your packaging. A stylish typography and minimalist design will make your product look expensive but reduce costs at the same time.

3. Go Green

The current trend lies in being eco-friendly. More and more people have awakened to the fact that more plastics discarded into the environment can cause extensive damage to the ecosystem. Therefore, it is advisable that you choose environmentally friendly food packaging or reusable ones in order to not wrongfully imply that you do not care about the environment. If you don’t adhere to recycled materials or going green then you will have trouble winning over your consumers’ hearts. In the long run, going green is also more cost effective and it can save you a lot of money. You can even save on overall packaging used if you allow your customers to reuse the packaging the next time they buy from you, just like how reusable bags are now encouraged in supermarkets.

4. Outsource

With all of these in mind let’s face it, not everything can be done by yourself, especially if you have just started your food business. Food packaging can be quite tricky because aside from the consumer impact you have to consider which materials will store your food properly to avoid contamination. Find a reliable food packaging material source that can create your packaging for you because these sources have already made sure that the packaging they produce is compliant with the food safety standards required under the law.

5. Buy in Bulk

Once you’ve found the perfect food packaging for your business and have finally chosen your most reliable source of eco-friendly food packaging materials then you are all set. The next step is to make sure to buy in bulk because bulk food packaging will allow you to make the most of bulk discounts. With a bulk order, you can get discounts on shipping costs and most importantly, ensure that you won’t run out of packaging materials fast putting you in an awkward situation.

Acquire cost-efficient, durable and eco-friendly food packaging in Australia that can be customised according to your needs by visiting Alpha Food Packaging.

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