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Due to ongoing local & international delays with manufacturers, suppliers & shipping lines, it is highly recommended that orders are placed well in advance
Due to ongoing local & international delays with manufacturers, suppliers & shipping lines, it is highly recommended that orders are placed well in advance
Why Your Coffee Shop Should Have Customised Coffee Cups

Why Your Coffee Shop Should Have Customised Coffee Cups

Custom coffee cups? Doesn’t that seem like an unnecessary splurge?

For many small to medium coffee shop owners, this is the common response at the idea of having custom coffee cups. And it’s completely understandable, given the tight budgets and starting revenues that these shops usually have.

However, personalised coffee cups are not just some frivolous expense. They actually play a key role in building up your brand and your business.

Why Custom Coffee Cups?

Think of your product. Now, think about the package that your product comes in. With any other product, be it a bag of chips or rolls of tissue paper, you know what the product is and what its brand is all about simply by looking at the packaging. Now, what does your packaging currently say about your product?

With a generic, plain coffee cup, it says nothing at all. It doesn’t tell people what’s unique about your specific brand of coffee or service. It doesn’t attract people, stick in people’s minds, and not even tell them the most basic thing they need to know, which is the name of your coffee shop!

There are thousands of coffee shops your customer could be in. You need to stand out in this sea of similar shops, and your product packaging, the coffee cup, is the simplest yet most effective way you can do this.

The Marketing Magic of a Simple Coffee Cup

Marketing can be done with many mediums nowadays. You have billboards and signages, TV and radio ads, and of course, popular social media platforms. But did you know that coffee cups can be just as effective in marketing your product and brand as well?

For starters, a custom-printed coffee cup has your shop’s name on it. That’s already a big thing, as it’s basically a walking ad to wherever your customers take their coffee. But that’s not the only thing that you can put on a custom coffee cup. You can add details unique to your brand, such as your logo, your tagline, maybe even a little background on what your shop is all about. You can add interesting or eye-catching graphics, and of course your shop’s social media accounts so people can follow you and know even more about you.

There are plenty of other ways a custom coffee cup can market your brand:

  • By having the same striking colour and design as your shop, your custom cups give your brand a look that is consistent, distinctive, recognisable and memorable.
  • Custom-printed coffee cups can spark conversations and open up avenues for socialisation. This can be even more true if you place interesting things on your cups, like quotes, funny anecdotes, or your company’s backstory. The more people talk about your brand, the more memorable you become.
  • Having a custom coffee cup establishes your brand as one that is detail-oriented and different, especially when you really take the time to express your brand’s unique character and vibe into the design of the cup.
  • Did you know that coffee cups can be interactive? Some shops encourage people to colour in or add to the design of their coffee cups, take pictures of them and post them online. Cups can also be printed with your website URL or QR codes so coffee-drinkers can take their experience from the cup to the online world.

So if you’ve got a coffee shop and are aspiring to have it grow and be recognised in your area, having a custom coffee cup is a must. Start by having quality custom coffee cup printing done by the experts in food packaging, Alpha Food Packaging. Get in touch with us now by calling 1300 799 201.

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