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Due to ongoing local & international delays with manufacturers, suppliers & shipping lines, it is highly recommended that orders are placed well in advance
Due to ongoing local & international delays with manufacturers, suppliers & shipping lines, it is highly recommended that orders are placed well in advance
Why You Should Brand Coffee Cups, Plastic Cups and Greaseproof Paper

Why You Should Brand Coffee Cups, Plastic Cups and Greaseproof Paper

Australia is the home of a well-developed coffee culture, and the marketplace is getting more and more competitive. To survive in the industry, you need to do everything you can to ensure that your business is the one people think of when they want a good cup of coffee or a marvellous sandwich for their office lunch.

Selling your brand

You certainly need to make sure that your product meets customer requirements, and is good enough that your loyal customers might feel the urge to share that information with others and bring more people to your door. However, there are other things you can do to drive that message through.

Your brand is one of the most important tools you have at your disposal. A recognisable brand is something not to be underestimated in terms of getting yourself known to a wider customer base, and a key part of this is to use branding on all your food packaging.

Customised Coffee Cups

Customising your takeaway cups with your brand – colours and logo – is an easy way to make sure that every customer who buys a takeaway coffee is carrying your brand wherever they go. As a form of marketing, it’s cheap and effective, as well as easy to put in place. Your alternative is to have plain generic cups, or have them branded with the blend of coffee you use – but then you’re marketing for someone else… Think about it – why should you do that when your cups could be taking YOUR business name far and wide?

Clear Plastic Cups

You can also customise your clear plastic cups for marketing purposes. While the bulk of your drink sales are probably coffee and other hot drinks, being able to maximise your brand distribution by customising your cold drink cups as well is sensible, as well as consistent.

Takeaway Greaseproof Paper

A busy city location is advantageous as your lunchtime trade may have a high number of takeaway orders, so custom printing your food wraps will ensure that your brand becomes prominent and something that people remember when they are thinking about where to get their next sandwich to go.

Why not give us a call to discuss your requirements for food packaging supplies? We can work with you to ensure that your logo is used to best advantage on all your cups and takeaway containers. Remember, your brand is the most tangible element you have that can represent you away from your actual site – don’t sell yourself short by under utilising it.

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