1300 799 201
1300 799 201
So you’re opening a new restaurant, cafe or food catering business. Congratulations! Now it’s time to purchase containers for takeaway food options. Understandably, you want to keep your costs to a minimum. So it’s okay if you have just one size for all your takeaway containers, right?
Actually, not really. There are some things you can cut corners on, but your takeaway containers are definitely not one of them. If you want to give a good first impression to your customers (which, as a newly opened business you obviously do!), you need to have more than one size for your takeaway containers, and the same goes for your plastic cups.
If you’ve been in the food business long enough, you’ll know that food packaging matters. Customers don’t just eat with their mouths, they also ‘eat’ and more specifically, judge food with their eyes. Eating after all, is a multi-sensory experience. Your food must first look palatable to the eyes before people would actually want to go ahead and eat it.
Now imagine if your food was packaged in too small a container. Not only would this be unsightly and unsanitary as the food would probably spill over, your customers would not be able to see your food in the best way if it’s all crammed into a tiny container. Similarly, put it in too big a takeaway container and your food would appear to be a smaller portion than it actually is, get cold faster, and could get tossed around because of the empty space inside the container.
Without the right sized food and beverage containers, your customers would not be able to see your food in the best way. And that’s not the only significant reason why you should have several sizes available for your plastic takeaway containers and cups.
Having multiple sizes available for your takeaway containers and plastic cups not only ensures that your food look good. They also ensure that your food are served in the best way so as to preserve the flavour and the experience you want to create for your customer when they eat your food.
When containers are too small you run the risk of having your food spill over and out of their containers, and most likely, into the consumer’s hands. For some dishes this may be part of the takeaway dining experience, but most the time people don’t want to get messy when they eat their food. It would also be wasteful to have your delicious food end up on the floor because your container couldn’t hold every bit of it in.
In contrast, a larger container can make food cool faster because the food is less dense inside it. If your food is best served hot or warm then this most definitely would not be the best choice of container. If you also serve food that gives consumers choices or is a bit interactive, such as chips with different dips, of course you’d want your takeaway containers to still give your customers that experience. Putting the chips together with all the dips in one large container would take away from that experience, not to mention make the chips all soggy!
At the end of the day, you just want to give your customers the best experience with your food, and the right sized containers can help you do that. They can also give your customers the best experience with your business overall.
Let’s say your customer has finished half of his drink, and he would like to have the rest of it to go in a small disposable coffee cup. Would you really give him a large plastic cup instead because it’s all you have? Or worse, would you tell him that no, he can’t take his drink to go because you don’t have the cup that he needs?
Either of the two responses above would most likely result in your customer becoming irate and probably never coming back to your business again. This is another reason why having multiple sizes of takeaway containers and cups is important. Because more often than not customers who ask for a specific type of takeaway container will not accept anything other than what they asked for. Having the right containers for their takeaway needs shows customers that you prioritise their needs and their convenience, and that’s always a good thing. It’s one more thing that will have customers talking positively about your business, and have them coming back again and again.
Giving your customer just the right size of takeaway food container may seem like a small thing, but it can have a big impact on the overall customer experience. Make sure you always have the right takeaway containers in a variety of sizes by ordering from Alpha Food Packaging. Take a look at our wide array of containers today, or give us a call on 1300 799 201 to enquire.