This article was previously published in September, 2017 and has been updated.
In the competitive hospitality sector, the businesses that succeed are often the ones that find new ways to add value to their existing business models. If your business has plateaued, it might be worthwhile to sit down and look at ways to expand that are relevant and cost effective. One option can be to add a takeaway component to your business.
In this day and age where convenience is king, takeaways are becoming more and more popular. They allow customers the convenience of taking their food or beverage wherever they may be. Adding this option to your business then, could just give it the boost it needs, though you will have to consider a few things.
Here’s a checklist of five key things you need to think about before making the decision to add a takeaway option.
- Can you add a takeaway option using your existing menu, or will you need to rejig the menu or create a takeaway specific menu in addition to your current offerings? Depending on your offerings, it may be easier or more attractive to customers to just have a separate takeaway menu. Things to think about include the style of your food, the distance people will have to travel with the food, and the types of takeaway food packaging you will need in order to create moveable meals.
- Do you want to keep it simple and offer your takeaway menu solely from your site for people to buy in person? Or do you want to partner with an existing company like Menulog, UberEats or Deliveroo for home delivery? The latter option has become a lot more popular these days, but you’ll need to look into the costs involved and what might be required of you in the relationship besides just making the food.
- How will you market your new takeaway feature? Your takeaway food packaging can be custom designed to include your logo and brand, but you’ll need to plan beyond that. Think about the launch, local advertising, a social media campaign as well as mainstream press releases, introductory offers, and loyalty plans. These can all be effective methods of getting the word out.
- Crunch your numbers, and consider things like the costs of increased food stocks, extra staff costs and possible increases to your utility expenses. Thoroughly check the costs of the food packaging supplies you’ll need and work out the most cost effective amounts to order each time, bearing in mind you need to have containers for large orders too.
- Think about whether you want to offer your takeaway service across the entire menu spectrum, or whether you want to tailor it to your location. For instance, if you’re city based, the best option may be to create a specific takeaway option for morning tea and lunch that caters to the corporate sector of your location. Think working lunches, and staff training events. Consequently this will dictate what types of takeaway packaging you will need, be it double wall paper coffee cups, plastic meal containers or large carry boxes.
- There are many possibilities when you start to consider the options for a workable takeaway offering. A little bit of creative thinking and a lot of careful planning could see you crafting an expansion that takes advantage of your existing facilities and location, maximising their potential and offering you sustainable business growth.
If you’ve decided on adding a takeaway option to your food business, make sure you have a reliable supplier of takeaway packaging. Turn to Alpha Food Packaging for a complete array of takeaway food packaging, from double wall coffee cups to cardboard lunch boxes, pizza boxes and carry boxes and everything in between. Get in touch with us today to know more!