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Due to ongoing local & international delays with manufacturers, suppliers & shipping lines, it is highly recommended that orders are placed well in advance
Due to ongoing local & international delays with manufacturers, suppliers & shipping lines, it is highly recommended that orders are placed well in advance
Answer These 6 Questions to Know What Your Packaging Say About Your Product

Answer These 6 Questions to Know What Your Packaging Say About Your Product

Your packaging determines how powerful your product is in the eyes of your consumers. That is why when choosing the ideal packaging for your products, it needs to reflect on your brand.

When your product goes out for market consumption, your packing will be more than just the wrapper, box, or container. Your packaging becomes the voice and extension of your brand identity.

Does your packaging fulfill its purpose for your product?

Packaging secures items during transit from manufacturer to retailer up until its way to the consumer. What type of packaging should you use to secure and provide protection for your product? Is your packaging leak-proof and susceptible to breakage? If you run a food business, you need food packaging that protects food from moisture, dirt, spilling, or spoilage.

Can you tell your company story through your packaging?

Food packaging supplies, such as for paper coffee cups, provide minimal spaces for your company name and logo. But you can always curate items that allow you to narrate a clear-cut summary of your company. Consider using spare print space to add a short tag line.

Does your packaging promote your company?

Just like Alpha Food Packaging, whose commitment is to promote eco-friendly and sustainable food packaging, you too can choose a packaging that is innovative but stays true to your brand. Can your packaging be reused? How will it be disposed of? Do you like your packaging to be recyclable? These are some factors that you should consider.

Does your packaging give value to your consumers?

In many cases, your food packaging needs to include important information that can help the consumer make the purchasing decision. When you choose packaging, there must be sufficient space to print ingredients, nutritional information, necessary health data, and other tips that provides value to your consumers.

Is your packaging minimalist in design or can it include some unique branding elements?

Your product’s packaging design, appeal, visuals, even uniqueness reinforce your brand recognition. You can always go for the basic black or white design. Even with a touch of subtlety of your logo on brown kraft paper carry bags can be good for advertisement. Some food packaging online solutions give you the option of being more creative with your packaging design. For example, if you’re packaging coffee cups, you can customise them to add bold colors even include neon prints that stand out.

Is your packaging convenient for your customers?

Depending on your product, choose the type of packaging that proves convenient for your consumers when they carry your product from the store to their homes. For example, Coca-cola may use a special type of board packaging that allows us to carry up to four bottles in one go, rather than have consumers carry individual ones. When your customer wants takeaway, food packaging, choose an option that is easy, simple, and stackable.

Not only does good packaging tell one about the company and its brand, but it also shows how the company values its consumers. Packaging is more than just the physical containment of your product, good packaging supplies allow you to present your brand’s identity to your target audience. For your food packaging online needs, contact our customer service representatives.

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