Savvy business owners will be very aware that social media platforms offer enormous opportunities for low-cost promotion – if you do it well.
Used effectively, social media gives you the chance to communicate with your customers in real time, and hear from them in return. It can help you engage with your customers (and potential customers) in a way that is visual, fun, and non-intrusive.
So how can you make the most of social media? Here are six tips to try.
- A picture gets more attention than plain text on platforms like Facebook and Twitter. Post regular photos, along with a pertinent accompanying message. For instance, if you’re running a coffee special, put up a photo of a latte in one of your custom coffee cups, with information about the blend, the price, and when the special is happening.
- Post relevant links. Do you write a blog for your business website? Your blog posts should go up on social media as they go live, to drive people to the website, where they can learn more about your business. For example, given the need for businesses to be more sustainable, a post about your environmentally-friendly takeaway coffee cups could be pertinent. A blog post gives you scope to cover a topic like that, while your social media page offers you a place to promote it to reach a wider audience.
- Engage with the community around you. Hook up with your council and other local organisations on social media. Post comments on their pages, link to local events you might be partnering with, invite other local organisations and related businesses to like your pages. Tag other organisations in your posts where relevant. Start and maintain dialogues.
- Create a regular posting schedule. One of the keys to keeping people engaged is to keep your pages current. Schedule posts so that they upload at set times. You could have a post in the mornings about that day’s sandwich special for example. Your regular customers will start to look for that. Or if you stock a range of different coffees, pop up a photo of your coffee cups with the blend of the day. Keep it light and accessible, and above all, useful to the customers – then they’ll keep coming back.
- Promote your posts. Facebook in particular offers a service to boost posts for greater reach.
- Consider engaging someone to run your social media accounts if you find it’s taking up too much of your time. Ask around your staff and see if you have someone already in the business who is social media savvy. You can add them as an admin to your account so that they can post on your behalf.
Social media can be a cost effective and powerful tool to help promote and build your business. Investing the time and energy to learn how best to utilise it could be one of the best business decisions you make!