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Due to ongoing local & international delays with manufacturers, suppliers & shipping lines, it is highly recommended that orders are placed well in advance
Due to ongoing local & international delays with manufacturers, suppliers & shipping lines, it is highly recommended that orders are placed well in advance
3 Strategies for Promoting Your New Café Prior to Launch

3 Strategies for Promoting Your New Café Prior to Launch

If you’re in the final stages of the fit-out of your new café, it’s time to turn your thoughts to the launch and opening day.

In this highly competitive industry, you’re going to have to hit the ground running and make sure you can get people through the door from day one.

The way you promote your new café business can make all the difference, and you can get started before you actually open with these three strategies.

1. Put the word out

Depending on your budget, there are a number of ways to get news of your launch out into the media. Local papers and community radio stations are traditional ways to go. However, these days, social media is also your friend.

Set up a business page on Facebook, and an account on Twitter. Start building a network via these platforms and keep your followers informed of where you’re up to in the fit-out, menu development, which coffee blend you plan to showcase, and even who your staff will be.

Plan a schedule of daily posts so that there are regular updates. Remember, a photo always attracts attention on social media, so include progress shots with each post. For example, you might post a pic of your branded custom coffee cups when they arrive from your supplier!

You can also have flyers printed up advertising your launch date, perhaps with a special offer. Do a local letterbox drop, and hand them out outside your premises to create awareness.

2. Create custom deals

Get to know your neighbourhood. What are the other businesses in the immediate area? Consider offering them deals, or negotiating partnerships.

For instance, if you have a hairdresser in the same strip, it might be possible to craft a small menu that they can access for their customers who are there for long appointments – simple things that will transport well and be easy to eat and drink while parked in a chair wearing a protective cape. You could also prepare a catering menu that may be of interest to other local businesses, and make appointments to discuss how you might work with them for snacks and simple finger food during meetings and other functions.

This alerts them to the fact that you’re opening soon, and can be an ongoing resource for them.

3. Set up a coffee cart for a sneak preview

Organise a coffee cart for a pre-launch event outside your premises. Showcase your coffee blend and a few select menu items. Custom design your takeaway coffee cups with your brand logo and colours, and give your potential customers a sneak peek at what you’ll be offering when you open.

By putting some time and effort into advance promotion, you can start building a potential customer base that is aware of what you have to offer and is ready to walk through your door on launch day!

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