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3 Essential Items Every Café Owner Needs to Get Started

3 Essential Items Every Café Owner Needs to Get Started

Hospitality is one of the most intensely competitive industries around. If you’re just setting up your first café business, it’s vital to get the basics right, or you risk not standing out in the crowd.

Here are three essential things every café owner needs to get right from the beginning in order to be competitive.

1. A Quality Coffee Machine

Customers tend to be very loyal to particular cafés, and that’s usually based on the quality of the coffee. You need a top-end machine to make truly excellent coffee. Your machine is also key to attracting a top barista, so it’s one basic you don’t want to skimp on. If your budget is constrained, check out the second-hand market for a quality reconditioned machine.

Also, if you will be catching the commuter trade or doing a lot of coffee to go, you might want to consider setting up a second coffee station that is dedicated to your takeaway customers. That will offer you the opportunity to cut the wait time for both your takeaway and dine-in customers, and push through more orders.

2. Takeaway Coffee Cups

Your takeaway coffee cups form a key part of your overall branding strategy. Have them custom made with your logo or business name or in your café colour scheme for instant recognition.

You can also address the growing consumer awareness of environmentally friendly food packaging supplies by choosing takeaway cups that are made from sustainable materials and compostable bioplastics.

Sustainable packaging isn’t just limited to your coffee cups either; you can extend it to clear plastic cups, napkins, and food containers. Using sustainable packaging can be a point of difference for your business, which you can highlight in your marketing.

3. Comfortable seating

While there will always be customers who are grabbing a coffee on the run, or those who just stop long enough to down a coffee and snack before heading off again, consider the customers who want somewhere comfortable and inviting to spend some time. As well as having practical chairs or stools, set up areas with more comfortable lounge-type seating.

As work options get more and more flexible, there are growing numbers of people working away from the office – often, a local café can provide a change of scene for those workers.

Offering your café as a site for celebration gatherings, special lunches, and out of office meetings can also be a way to target a different level of customer, so put some thought into your mix of seating options.

No doubt there will be other items that will be crucial to the success of your new café. However, these three can help you get started on the right track. Remember that quality always stands out, so work out which items you can save on, and which will provide the biggest return on investment if you spend a little more.

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